Doing on a search online for Facebook backlash and you get a lot of results – Around 17 million depending on your search engine of choice.

Whether it’s a backlash specifically on women, the democratic process, or just Facebook itself, it’s not looking good for the social media giant.

Dani Rodrik, an economist from Harvard University, thinks it’s going to be much worse.

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Rodrik reasons that if globalisation does not deal with the issues of fairness and sustainability then the world will launch a backlash. Rodrik also calls for a redesign the institutions of capitalism.

Whether or not this is needed remains to be seen. But we do seem to be on the brink of change. A change that Facebook is desperately trying to play a part.