Free Comic Book Day, like the similar, Record Store Day, is Christmas for the stores involved. They are in a fight for survival against modernity’s screens that its users are spending so much time staring at.
To get the readers’ attention the stores need to be creative. Kinokuniya are doing just that and pull out all the stops for Free Comic Book Day.
There’s writers and artists booths that show off the artists’ wares; Cosplayers dressed up as their favourite characters and of course there’s the free comic books.
It’s a great day and it supports the worthwhile cause of getting young people into book stores.