Eye On Your Pod

Spotify has been hosting podcasts for a number of years and has now announced a suite of reports for podcast producers.

Image: thehustle.co

This may raise some concerns with privacy advocates, but it does addess a gap in knowledge that podcasters have compared to websites and apps. Some Podcasters make up this gap with listener surveys which would not be as accurate as they would like.

The usage statistics – if privacy concerns are addressed – can provide useful insights into their audiences and hopefully a better podcast.