It has been reported that News Corp is going to start a news aggregation service called, Knewz.
Various new outlets and bloggers have given their opinions on how it might end up, but this bureau’s view is about the only thing for certain for the moment: It’s name.
Domain name availability may have been an issue, but it sounds like a name that a bunch of old guys came up with in the vain attempt to be relevant with young people – That is, painful and awkward.
There’s nothing worse than a multinational conglomerate trying to be down with the kids – especially when they succeed at it.
While these guys probably will have something to say about it, it remains to be seen how News Corp’s newly named venture will make headlines with its performance.