Making a Sale

Bricks and mortar retailers continue to struggle as they compete with their online competitors. Physical locations can’t compete on convenience and price so what can they compete on?

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Curated events and making an occasion of it – An event with like-minded businesses will attract your combined market.

Pop up – related to the first one. If you’re only around for a fleeting time then customers will queue up.

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Partnerships – Combining with other stores that demand a physical presence will help a retailer gain new shoppers.

Appealing to shoppers’ morals – Both provinence and envionmental credentials. People who care about such issues such as animal cruelty will go out of their way to visit a store that holds the same values.

Image: monocle.com

Go up market – Like luxury watch makers, can’t compete on price? Don’t bother. Compete on quality instead.

A tailored approach to each customer that goes beyond a creepy algorythm – Get to know your customer with some friendly, non-intrusive banter.

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Privacy – A store doesn’t need to know you were browsing for something late last night

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After care service – Retailers will do better if they welcome back customers who are having an issue with the previously acquired goods.