Subscriptions is the new purchase model.
Even when buying things up to an including farm equipment, the user may be only licensed to use it when they look at the fine print.
Pocket Cast had a purchase model and has now added a subscription service. It has been met with a backlash that it has responded to demonstrating that the subscription model is challenging to introduce.
Apple has had bit more success as it’s had a clearer partition between what can be bought and what is subscribed to. With Apple Arcade it looks like it will add to the success that the brand has had in the services area.
Subscription may have started with software, but is now extending to anything it possibly can. To have success though, it must be carefully managed.