Free As In Alcohol Free Beer

Scottish brewery, BrewDog has taken the rather unusual step of opening a bar that sells beer. What’s so unusual about that? It’s 100%, 0% alcohol beer.

Image: brewdog.com

There’ll be a selection of zero to 0.5% alcohol beers which the company boasts taste just as good as their alcohol-laden brethren. Yet they may have missed a major purpose of drinking beer. It isn’t taste.

This somewhat brave business decision might be able to take advantage of Dry January pledges by those who over-indulged during the festive season, but one wonders about it long term viability.