This bureau is a big fan of using camera phones for professional projects. While limitations still exist it is still more than possible for professionals to produce professional results.
Apple certainly likes to remind everybody that this is possible by producing videos of professional quality. It’s latest wave of this comes twofold.
First, there’s the latest instalment of the Experiments video series.
There’s also a behind the series video showing how all these great visuals were produced.
The other way Apple is showing off its cameras is the latest Lady Gaga music video for Stupid Love. Also shot on an iPhone.