This bureau has considered the openness of podcasting in the past. Now a big step away from openness has recently occurred. The Joe Rogan Experience, the biggest thing in podcasting has signed an exclusive deal with Spotify.
It’s a huge get for Spotify and there are low barriers for his many fans to follow him to the music (and increasingly other audio) streaming service. It’s likely to be a success.
Yet it is also a big blow to the openness of podcasting. Whether it’s a fatal blows remains to be seen, but this is not a move in the right direction.