With first class travel in a bit of a decline (even when allowing for the effect of the travel lockdown), airlines have had to come up with a pseudo first class service instead to attract premium passengers.
Air New Zealand is one of the airlines coming up with this new design.
It’s not quite good enough for first class, but a little better than business class.
With legacy first class design using terms like, apartment, and the use of showers, to financially maintain that standard proves to be very difficult.
As airlines re-emerge after the pandemic, this more restrained design looks set to take off.