An Apple Argument A Day

Tim Cook recently released a video on privacy.

It’s a very formal looking Cook. It’s been a while a head of a tech film fronted to the public in a suit (outside of a Senate Committee Hearing). His serious looks carries a serious message.

He fires a shot across the bough of the, ‘data industrial complex,’ with his targets very clear.

There’s been criticism that his company can afford to present this kind of argument, but his targets are well placed to do similar actions directed towards Apple.

He presents a compelling case. Whether his argument prompts change in protecting user data remains to be seen, but Cook and Apple do seem to be part of an anti-data driven organisations wave.