Virtual Problems

The K-pop focused, Universe app allows users to virtually interact with their fave idols. Sounds good except this is only a virtual interaction – even using AI to make up conversations – and has led to some troubling situations in these parasocial relationships.

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The sense of entitlement that over-dedicated fans is troubling at the best of times, but an app that allows for interactions dictated by the fans takes things to a whole other level.