Promotion Intelligente

The Alliance Francaise French Film Festival in Australia is starting to hit the home straight with encore screenings now occurring of the most popular films of the festival.

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Festivals usually have only one or two screenings for each film, but the Alliance takes a slightly different approach with up to 10 to 15 screenings of each film. It more resembles a standard commercial release rather than a special festival event.

It’s a smart method as these films would be lost amongst the blockbusters if they were released into the wild on their own. The film festival brand gives the films a much needed and deserved boost so more people get out and attend the festival, support the films and cinemas.