Promotion Intelligente

The Alliance Francaise French Film Festival in Australia is starting to hit the home straight with encore screenings now occurring of the most popular films of the festival.

Image via affrenchfilmfestival.org

Festivals usually have only one or two screenings for each film, but the Alliance takes a slightly different approach with up to 10 to 15 screenings of each film. It more resembles a standard commercial release rather than a special festival event.

It’s a smart method as these films would be lost amongst the blockbusters if they were released into the wild on their own. The film festival brand gives the films a much needed and deserved boost so more people get out and attend the festival, support the films and cinemas.