Avengers: Endgame snapped its way through cinemas this week being one of the most hyped films of the year. Only the upcoming Star Wars film – whose gestation is even longer than the MCU finale – can rival it for anticipation.
All that crowd-generated hype leads to a question: Does all that feverish excitement need a boost with advertising?
According to Variety it does. Ad measurement company, iSpot.tv estimates that spending topped $6M with over 400M impressions in the US just in the week leading up to the film’s opening. That doesn’t include international markets or the preceding weeks’ spend.
Admittedly they have the money to spend what with the unprecedented multi billion dollar box office takings the Marvel films have taken in.
One wonders though was it really necessary? Could they have taken the approach that Beyoncé has taken with her last two albums which had no accompanying promotion spend. Wouldn’t it be interesting to see a Marvel film just drop with no warning?