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Being the most hated brand in a country wouldn’t exactly be on the to do list of most companies, but some company will be there and RAVE Reviews in partnership with SentiStrength have come up with some research to find the most loathsome of companies.
Unsurprisingly it’s the big brands that come up on top as they would be the ones with the most customer experiences. Sony, VW and Burger King are brands that are loathsome to various countries.
In the gaming sphere its Ubisoft that gets targeted the most, while KFC is the most hated in food (assuming what KFC offers can be considered food) and Microsoft demonstrates the previous point about big brands being the most hated ones with Uber it seems driving a lot of people mad.
Surprisingly kids toy giant Lego ranks highly in the US, but they are painful to step on.