Small Wins

Apple’s HomePod Mini seems to have hit that gifting sweet spot with early delivery times already extending out after going on presale this week.

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Its first appeal is the more affordable price. It’s not quite as a financial commitment as the full sized HomePod.

The intercom feature is nice although I can imagine frustrated family members turning that off.

It’s also a lower barrier of entry to get into the Homekit voice control products.

Like the iPod mini it’s looking to be a hit. And just as the iPod mini did, I can see a range of colours in the HomePod mini’s future.

Whether the HomePod is technically good is another matter altogether – Siri’s abilities are not market leading – but the marketing and motivation to get one is up to Apple’s usual high standards.