Reading Later

A lack of interest in instant social media doesn’t have to mean a lack of news in general. The news consumer can still take in the news, it just doesn’t have to be within seconds of when it happened.

Bureau favourite, Monocle subscribes to that point of view and another magazine that does the same is Delayed Gratification.

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The magazine favours accuracy over speed, and investing in journalism. They are just as interested in how stories end instead of just filling in the white noise.

The magazine is beautifully designed with the infographics being a highlight.

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They also conduct education workshops and events with how to’s and deep discussions with experts.

For the leaning back reader, Delayed Gratification with be certain to satisfy.

Magazine Shops

Following the recent post about magazine business models, another way to support them is in their associated businesses.

This bureau’s favourite, Monocle has its own store.

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While there may be a few too many socks and sandals suggestions there are plenty of premium products that a worth a look.

Slightly more down to earth is the offering from music magazine, Loud and Quiet.

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It’s offering is more like a traditional merchandise store, but as the magazine is struggling for survival at this moment, it would certainly benefit and be appreciative of a subscription and purchase or two.

Premium Read

Bauer Media recently closed a stable of magazines continuing a trend of magazine closures over the past several years.

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So what is the future of magazines, if any? Perhaps the solution can be found in other sectors.

The watch industry went through what was called the quartz crisis – the introduction of the quartz powered watches that left mechanical watch manufacturers thinking their time was up.

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They survived by going premium. A timely change of strategy had their utility value became secondary to their artistic and aesthetic value. So decades after the crisis the watch industry continues to thrive (virus effected market conditions notwithstanding).

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So can magazines do the same? Bureau favourite, The Monocle thinks so. Not only is it a premium magazine itself, it also has a podcast dedicated to such magazines.

Magazines may go the way of premium watches, what ever policy they take up, it will need to be an innovative one. Keeping the current line will just lead them to their final page.