OK, so this is only one story, but still — is anyone surprised that another pricey indoor-exercise phenomenon may have gone kerblooey? Quoth The New York Times of the once-mighty Peloton: The pandemic status symbol, which customers once waited two months to get their hands on, may soon become the modern equivalent of the 1990s […]Dropping the Peloton — Mad Blog Media
Apple Fitness+ is killing Peloton and it’s getting worse for the high-end exercise bike and treadmill company, Above Avalon’s Neil Cybart…Apple Fitness+ is killing Peloton — MacDailyNews
Peloton’s recent fate has been dramatic with shares prices and sales falling.
The former fleeting favourites were the darling of the lockdown fitness crowd, but has been unable to maintain that growth.
Like other businesses, it takes more than a fad to have a business model.